We set out to engineer silly luxury into every nook & cranny of this coat. So how could we pass on pocket liner fabric that feels like the pouch of a cloud kangaroo....the womb of a marshmallow mermaid... analogies fail to evoke the feel of this ridiculously soft fabric.  Only precision science can identify exactly how supple this cloth is. 

The world of tactile technology was once satisfied with "soft as a baby's bottom" as the measure of absolute softness. And anyone who dared name something "softer than" the aforementioned infant's posterior was suggesting a theoretical, quantum world of soft that existed beyond anything man could conceive.

That is, until researchers at the Cordarounds Livermore Laboratory invented the Tactile Soft-o-meter, a device that can detect and compare the density of softrons, the subatomic units of softness. And while this has proven a Nobel worthy discovery, our scientists could not simply rest on their laurels.

Using this newfound knowledge, they set out to line the pockets of our world famous reversible smoking jackets. And so comfy was the fabric they developed, so rich and impossibly supple, that test subjects had to have their hands removed from the coat pockets with the Jaws of Life. Success!

But what to name this miracle material? Again and again, the Soft-o-meter produced a result that had our marketing department in a nervous titter. But we're scientists dammit, not salesmen, and if the Soft-meter says this fabric measures "Vagisoft" within a standard deviation of one softron, so it shall be named!